Copywriting

3 Simple Headline Formulas for Your Next Blog Post

July 15, 2020

Steal my top 3 headline formulas to make your next blog post, sales page, or Instagram caption that much better.

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A sales funnel strategist + copywriter for coaches, consultants, and course creators on a mission to change the world - and make damn good money doing it.

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Wanna steal my top 3 headline formulas to make the most of your copy & content?⁠⠀

Today, you can.⁠⠀

On average, 8 out of 10 people will read your headline… But only 2 of them will continue to read the copy below.⁠⠀

That’s a lot of pressure!⁠⠀

Thankfully, there’s no need to write your headlines from scratch every time.⁠⠀

Simply use the formulas below to make your headlines shine – every single time.⁠

3 Simple Headline Formulas for Your Next Blog Post

Formula 1: The Answer⁠⠀

[The] + [Adjective 1, Adjective 2 + “Way”] + a desirable, yet difficult thing⁠⠀

Example:⁠⠀

“The Brilliant, Hassle-Free Way to Stop Eating Sugar”⁠⠀

How to execute it: ⁠⠀

Make sure your promise speaks to one of the main pain points of your customer while staying believable + true to your ability to deliver.⁠⠀

Formula 2: The “Wait… Really?”⁠⠀

[“Why”/“When”/“How”] + an intriguing statement/benefit⁠⠀

Example: ⁠⠀

“How Freshbooks Is Saving Entrepreneurs Like You $1000+ a Month”⁠⠀

How to execute it: ⁠⠀

Get real + get specific. These headlines work best when there are numbers (e.g. $$$‌ or %) involved.⁠ ⁠⠀

⁠Formula 3: The Trusted Advisor ⁠⠀

What Everybody Ought to Know About [BLANK]⁠⠀

Example:

“What Everybody Ought to Know About Caffeine Addiction”⁠⠀

How to execute it: ⁠⠀

This one’s so easy – and so useful! It works great for in-depth, long-form content, as well as quick “hey, did ya know?” pieces.⁠⠀

Your Next Steps

Need a little more help with your copy?

Check out my done-for-you sales funnel copywriting services right now.

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I'm Ieva, your new sales copy BFF.

I spend most of my days writing high-converting sales copy for coaches, consultants & course creators who want to work from a place of #flow, not hustle.

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